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Command News
CSM Stoneburg quote.
 
Playing games to get prospects? Recruiters innovate
to make contact

FORT KNOX, Ky. -- The foundation of the recruiting process is prospecting. It is the first, and arguably the most important, step to get a person to enlist.

How a recruiter makes that first contact can mean the difference between success and failure.

Virtual recruiting has gained momentum with millennia's and has allowed recruiters to reach out to prospects in the places where they are doing the majority of their communicating. Social media platforms like Twitter, Instagram and Snapchat enable recruiters to communicate in a way many of the prospects understand.

Combining face-to-face and virtual communication is one way many recruiters take advantage of new technologies and understanding where to find potential recruits.

Read more...


Col. Heather Kness, MRB commander, and Command. Sgt. Maj. Michael Schwab, briefed Lt. Gen. Nadja West

Surgeon General Visits MRB

FORT KNOX, Ky. - The most senior officer in the U.S. Army Medical Department visited the Medical Recruiting Brigade here July 13.

Lt. Gen. Nadja West, who became the Army's 44th surgeon general in December, met with MRB Commander Col. Heather Kness and Command Sgt. Maj. Michael Schwab to learn about the roles, responsibilities and accomplishments of the brigade.

West thanked the staff for the work they do every day to provide the Army with quality healthcare professionals.

"It's extremely important what you do every day," West said. "Who you recruit fills our ranks and helps us do our job."

West also recognized and presented coins to Capt. Christopher Foster, Staff Sgt. Randolph Miguel, Roseanna Jessop and Robert Soice.

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USASOC Command Sgt. Maj. Rob Abernethy talking to future recruiter.

Special ops CSM: Recruiting will make you a better leader

FORT KNOX, KY. - The top non-commissioned officer in Army special operations used his own experiences as a former recruiter to inspire new students in the Army Recruiter Course here July 25.

Command Sgt. Maj. Rob Abernethy, who serves as the senior enlisted leader for U.S. Army Special Operations Command at Fort Bragg, North Carolina, visited the Recruiting and Retention School to demonstrate the value a broadening assignment in recruiting can add to an NCO's career.

"I learned things about myself and about being a leader while serving as a recruiter that led me to the position I am in now," said Abernethy, who recruited in Mississippi from 1996 until 1998. "Before becoming a recruiter, I was a completely introverted person who didn't feel comfortable in a crowd."

Read more...

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