The U.S. Army Marketing and Engagement Brigade (USAMEB) creates positive Army brand equity by engaging with the American Public by demonstrating elite Army Skills and capabilities, and providing unique support to the Operational and Generating Force.
The USAMEB was officially designated in January 2017 by the Secretary of the Army. The move marked the brigade’s official departure from the legacy name U.S Army Accessions Support Brigade (USAASB) and its previous alignment under Army Accessions Command, which was deactivated in 2012.
Today, USAMEB is a direct reporting unit to the Assistant Secretary of the Army for Manpower and Reserve Affairs. The brigade is operationally aligned under the Army Marketing and Research Group at Crystal City, Virginia. USAMEB includes the U.S. Army Mission Support Battalion (USAMSB), based at Fort Knox, Kentucky, with the brigade headquarters, the U.S. Army Marksmanship Unit (USAMU) at Fort Benning, Georgia, and the U.S. Army Parachute Team (USAPT) at Fort Bragg, North Carolina.
The unit’s history dates back to 1 October 1997, when it was formed as the U.S. Army Recruiting Command Area Support Group (Provisional). A year later, on 1 October 1998, the U.S. Army Recruiting Command Area Support Group (Provisional) was officially re-designated the U.S. Army Recruiting Command Area Support Group.
The mission was to provide a single headquarters for the intermediate command and control of small units providing logistical, operational, and production support to recruiting. Effective 1 July 1999, the U.S. Army Recruiting Command Area Support Group was officially re-designated as the U.S. Army Recruiting Support Brigade. On 1 October 2002, the U.S. Army Recruiting Support Brigade was re-designated as the U.S. Army Accessions Support Brigade (USAASB). This re-designation came as a part of the overall standup of the U.S. Army Accessions Command (USAAC), headquartered at Fort Monroe, VA. Effective 1 October 2004, the re-designation of the U.S. Army Recruiting Support Brigade to the USAASB became official.
More than a decade later, USAMEB remains the Army’s strategic arm for outreach and marketing. No unit in the Army shoots more, drives more miles, or jumps more than the USAMEB.
The USAPT is the Army’s premiere demonstration group and performs at competitions and airshows world-wide. The USAPT also conducts tandems providing a unique Army experience for prospects and influencers across the country.
USAMU Soldiers compete nationally and internationally in competition including the Olympics. AMU Soldiers develop training, and test weapons and ammunition to support Soldiers world-wide.
The USAMSB employs the latest technology to develop exhibits that travel to hometowns and national events across each America to share the Army experience. USAMSB Soldiers and displays log more than 500,000 miles each year helping “Connect America’s People with America’s Army.”
To contact us, or for more information visit USAMEB on Facebook at https://www.facebook.com/MarketingEngagementBrigade/