By John Thompson,
USAREC, Houston Battalion
Jan 14, 2016
A Houston Battalion recruiter uses water bottles to create a flow of prospects from a local gym to the Huntsville Recruiting Center.
With approval from gym management, Sgt. Joseph Smith leaves Army branded water bottles with his business cards inside at the sign-in desk of the workout facility where Smith is a member. The bottles are free for members to keep.
The low key approach is working. Exercising daily at the gym in Army-branded clothing means Smith is often available for a face-to-face consultations should anyone call his cell phone.
"Water bottles are something that people who exercise often pick up, so if they are going to pick one up, why not pick up a bottle with a business card in it," he said.
"One of the trainers working there called me and set up an appointment to see what the Army had to offer."
Smith has fielded a number of queries and expects one candidate to contract this month.
He often sees students from nearby Huntsville High School at the gym and believes the perception of him staying fit helps him better relate with the prospects and their friends.
"It helps to show others that I am a regular person who enjoys things like working out and sports," Smith said.