John Towers, 2nd Brigade mission and market analyst and Tracy Cutler, Seattle Battalion S2, discuss best practices using a new tool during the G2 training workshop on Fort Knox, Kentucky, May 11-13.
By USAREC Public Affairs
May 22, 2016
The command's brigade and battalion S2s learned how to use the new G2-Maps tool during the directorate's annual training workshop on Fort Knox last week.
Developed through Google sites, G2-Maps provides recruiters with information about individual recruiting footprints, prospecting markets, and vacancies available in those Army Reserve units.
"Every recruiter can access this new tool on their smartphone, tablet, personal computer, and work computer - it's completely open through their google account," said Mike Nelson USAREC G2 deputy director.
"They'll be able to identify what vacancies are available for recruiting in different areas. They'll know that if I'm at your house, that a particular TPU is a medical unit, and that the unit has certain medical specialties available, so recruiters can show the applicants those jobs and kind of pique their interest to join the Army Reserve."
G2-Maps was just one tool the 50 participants learned about during the three-day conference.
Nelson said this annual workshop is a time for professional development, because it's the only time S2s receive instruction on how to use, interpret, and access new recruiting tools and software.
"There is no other organization in the Army that trains recruiting battalion S2s to do what they need to do," Nelson said. "Many times, S2s are the primary trainer for market intelligence at center levels. They have to be knowledgeable enough to train center leaders, company commanders, and first sergeants as we introduce new concepts into our data portal."
A number of reforms have been made over the past year to the directorate's analytic tools said Col. Ken Burkman, USAREC G2 director.
"Although work remains, we're encouraged about what we've accomplished so far," Burkman said. "The G-2 will next begin to update and deliver doctrine that takes full advantage of the tools. We think these improvements will be a great help toward better understanding the recruiting market and focusing our recruiting efforts."
Denver Battalion S2 Robert Ritzinger said this workshop helped him become more proficient with tactical level analysis. He learned processes for helping recruiters target their market.
"The whole targeting process has evolved over the last few years, and I'm a 'keep it simple' kind of guy," he said. "I'm finding at the center leader level, it's an ongoing process, as far as training them on correctly targeting their market and not using the shotgun blast approach to try to identify where their target market is."
S2s were introduced to a new version of the segmentation analysis market assessment tool in identifying the most important zip codes, the segments of populations available within those areas, and how to engage those prospects.
Bob Lentz, 1st Brigade S2 and chief mission and market analysis, said this tool is extremely helpful to recruiters, because if used correctly, it can make them more successful and their jobs easier.
"The training provides us with a more thorough knowledge of the markets in general and helps us to guide recruiters to those markets that will be most productive," Lentz said.
Participants learned how to use segmentation for thematic mapping on MAPINFO where S2s can create their own custom maps within their battalion footprints.
There was also advanced instruction about using Microsoft Excel for simplifying tasks, eliminating the need for repetitive cutting and pasting and sorting and filtering of information.